Job Detail

Deputy General Manager – Brand Marketing

Experience : 8 - 12 Years

McDonald’s
Full Time
ABOUT COMPANY

Hardcastle Restaurants Pvt. Ltd. (HRPL). has a Master Franchisee relationship with McDonald’s Corporation USA and has rights to own & operate McDonald’s restaurants in India’s west and south markets since its inception in 1996.
 

 
 
JOB ROLE:

Key Responsibility:

  • Identify consumer trends which lead to propositions that would impact the business.
     
  • Conceptualize, design and develop potential propositions (in terms menus, campaigns, etc.) to drive average visits per month (AVPM) and market share that eventually meets the business objectives.
     
  • Communicate and oversee the execution of a tactical marketing calendar.
     
  • Leverage relationship and co-create plans with key alliance and business partners to facilitate/execute local marketing synergies and long-term growth strategies.
     
  • On an ongoing basis, communicate marketing plans, results, and learnings to restaurants, staff, agencies, partners and suppliers.
     
  • Leverage Global McDonald's Brand and key Brand icons, i.e. Ronald, Big Mac, French Fries, etc.
     
  • Partner on an ongoing basis with Supply Chain, Strategic planning, Menu management & Operations functions to deliver on the winning consumer propositions.
     
  • Seek out and provide information, tools and resources from/to Regional Marketing, to facilitate benchmarking and strategic direction.

    Click Here To Apply
 
SALARY:
Not Disclosed by Recruiter
 
ADDRESS:
1001 - 1002, Tower - 3, 10th floor, Indiabulls Finance Centre, Senapati Bapat Marg, Elphinstone Road, Mumbai .
 

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